Campaign finance records show that 22 political consulting firms have served as primary consultants or vendors for candidates and campaigns in contested Amarillo elections since 2021. Of those, three have worked on more than five contested campaigns, and two of those three won a majority of their races.
Neel and Partners, a North Richland Hills-based firm led by Ryan Neel, has worked on 14 candidate and ballot measure campaigns in Amarillo since 2021 and won 12. The report says the firm has not lost a ballot proposition campaign in Amarillo. Its biggest win this cycle came with Potter County Commissioner candidate Jeff Raef, who unseated an incumbent in the March primary.
Amarillo-based Nobox Creative, led by Kim May, has won 11 of 12 contested races in the area since 2021. The firm did much of the work on State Rep. Caroline Fairly's 2022 primary campaign. In 2025, it helped Les Simpson and David Prescott win Amarillo City Council seats. The report also cites Creative Cannon, Double U Marketing and Front House Strategies as consultants with a significant number of wins.